Open for Projects
Jakarta, Indonesia · Remote Worldwide

Words that move people & search engines.

Copywriter & SEO Content Strategist for SaaS brands, digital tools, and tech-first companies. Content that ranks, converts, and stays in your audience's head.

Services

What I do — and
how I do it.

Every word is a decision. I make them with strategy, research, and an obsession with clarity that borders on unreasonable.

01

Copywriting

Landing pages, ads, emails, and product copy that moves people from curious to convinced. Built on psychology, refined by data.

Landing PageEmailAd Copy
02

SEO Content

Content that earns rankings and keeps readers. From keyword strategy to long-form articles that actually get read — and remembered.

BlogKeyword StrategyOn-Page SEO
03

Brand Storytelling

Your brand has a story. I find the version that makes people lean in — and come back. Voice, tone, and narrative arc.

Brand VoiceTone GuideNarrative
Results & Credentials

Strategy backed by
certified knowledge.

+80%
Organic Traffic Growth
✓ Real result delivered
3.8%
CTR Achieved
✓ Real result delivered
50+
Projects & Samples
Client & spec work
Google
Analytics 4 (GA4) Certified
HubSpot
Content Marketing Certified
Semrush
SEO Fundamentals Certified
Google
Digital Marketing Certified
About

Strategy first.
Words second.

I'm Gisela — a freelance copywriter and content strategist based in Jakarta. I work with SaaS brands, digital tools, and tech-first companies that need content which earns attention and drives measurable results.

What I Actually Solve
"I help brands that are producing content but not seeing results — traffic that doesn't convert, posts that don't rank, messaging that doesn't land."

I combine SEO strategy, audience insight, and emotional storytelling to create content that is both analytically grounded and genuinely human.

CopywritingSEO Content Brand StorytellingContent Strategy Email CopyGA4 HubSpotSemrush
Gisela Ayu
Open for Projects
Quick Info
Location Jakarta, Indonesia
Availability Open · Remote
Work Format Async-friendly
Languages English · Indonesian
Best Fit For
SaaS Companies
Digital Tools & Platforms
Tech & Productivity Brands
Remote-First Teams

Let's make something
worth reading.

Have a brief, a project, or a hunch that your copy could work harder? Let's talk.